Helping you unlock the power of roadmapping
I’ve helped thousands of users and hundreds of technology companies to plan, execute and communicate more clearly through the power of roadmapping, and I’m ready to make this happen for you.
I specialise in helping technology companies to implement and adopt roadmapping tools so they can focus on building what matters.
Justin Woods, Roadmapping Consultant & Founder
I’m Justin and I’m the founder of Roadmap Heroes.
I’ve been an Aha! customer, employee and now consultant for the past 6 years.
Aha! is a fantastic roadmapping tool but many of its users are only scratching the surface of its potential.
There are countless applications for the platform, great out of the box features and a team of talented engineers developing new capabilities all of the time.
But its rapid rise means many Aha! customers struggling to find the skills and expertise to help them maximise their return on investment.
And that’s where I can help.
Roadmap Heroes are the world’s first independent Aha! training and consulting provider and helps Aha! users to thrive on the platform.
From start-ups to multinational organisations, and working across multiple industries, Roadmap Heroes has the experience of leading and supporting hundreds of Aha! implementations.
I know what it takes to make a good team great through smart deployments of Aha! and I’m here to help you succeed.
I've walked in your shoes, now it's your time to be the hero.
Why choose Roadmap Heroes
The reasons to work with me go far deeper than happier teams and increased productivity. Better planning, prioritisation and communication means better alignmen and less waste too!
I help you implement world-class tools with best practices and processes. And in case you need more reasons…here’s just a few.
I'm a practitioner, not a trainer. I have over 20 years experience in key roles across product and technology domains from fast-paced startups to huge multinationals.
A firm believer that no tool is ever the silver bullet. I take a holistic approach around people, processes and tools to deliver effective and lasting business change
I spent 3 years supporting hundreds of customers and implementations directly at Aha! as a Senior Manager of Customer Success
Many happy existing clients and teams who love to work with me time and time again.
Deep experience of industry frameworks, processes and software mean I can help architect your solution to integrate with your existing ways of working
No commision with software vendors mean I can offer unbiased, impartial guidance and recommendations with your true business needs at heart
It is not often that we experience something so profound that it changes the way we work forever. Even less so when that something is a piece of software.
Yet this is exactly what happened as I began to explore my trial of Aha! over 6 years ago.
In mid-2015 I was leading a team of product managers at Vodafone UK and was trying to pull together another late night portfolio update for the leadership team.
Our roadmaps were in different formats, it was difficult to show traceability into strategy and creating a rolled-up portfolio view was manual and time consuming.
I knew there had to be a better way so I began to explore various product management capabilities for the team.
There are many roadmapping tools in the marketplace, many of which get manipulated into doing something they weren’t designed for.
Nothing seemed to cater well for product and portfolio management activities or made sharing information with stakeholders easy.
Almost giving up, I crossed off yet another issue management tool and signed up for an Aha! trial.
Within a short period of time I could see that Aha! was organised exactly around the way that product and portfolio teams think.
The functionality was vast and it was clear it would instantly meet our current needs as well as providing wider functionality to make our product management processes more robust in the future.
My search had ended. Over the coming weeks Aha! united our product function and soon we were able to deliver full portfolio level roadmaps instantly yet targeted towards diverse stakeholder audiences.
Hugely excited about the transformative effects this had on my team, I took a leap of faith and founded Roadmap Heroes in 2016 so that I could help other professionals just like you to discover the benefits of effective roadmapping.
And I’d love to help you too.
To enable every tech company in the world to be more strategic, productive, and happier.
One roadmap at a time.
Don't struggle alone
Book a 30 minute chat so we can answer your questions and get to know each other.